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Work Experience

Accomplished marketing strategist and program manager, with a proven track record for implementing transformational
change. Effective leader with experience creating and executing effective data driven solutions.

January 2018 - Present

Teaching Assistant

Taught & graded 240+ students on their understanding of law & ethics

Used extra office hours, individualized assignments, and practice exams to guide 50+ students from C to A grades

June 2019 - December 2019

Product Marketing Manager Intern

Worked with UX, engineering & product teams to develop the go-to-market, product messaging, segmentation, channels, campaign assets & timelines for the launch of two products

Presented competitive analyses to joint venture senior management covering competitors' growth, customer retention & product positioning for 7 countries across the EU

Shrank the B2B website bounce rate by over 30% through adjusting copy to reflect validated product advantages after running surveys & 8 focus groups over 3 months

Created models for quantifying product launch costs, of which are still used today

Ran App Store A/B tests to analyze the effectiveness of product messaging & campaign visuals

April 2016 - June 2018

Marketing & Sales Assistant

Presented sell vs lease decisions to senior managers through market reports outlining profit outcomes for development
projects; later used to decide land purchases

Designed blog posts, white papers, landing pages, interactive Google Maps visuals, and sales kits for product launches

Prepared and closed 175+ new home purchase contracts

November 2013 - October 2015

Marketing & Administration Assistant

Provided market research that was used to support advertising strategy.

Contributed to the sale of 250+ townhome sales across three communities.